See Hoy Chan was proud to be the sole sponsor for MediaCorp TV's coverage of the Chingay Parade 2003, which was titled "Chingay Parade of Dreams". This event attracted about 200,000 people who thronged Orchard Road from Marriot Hotel to Centerpoint.

See Hoy Chan took part in the President's Challenge 2004 as one of the launch partners. We sponsored over 300 packs of Heavenly 1kg rice. Raw rice was painstakingly sourced for the event theme "Sprouting All Things Good", to emphasise the President S R Nathan's message of "planting and nuturing the seeds of hope...for the less fortunate among us."

See Hoy Chan and Heavenly Rice was the Official Food Sponsor, feeding over 400 participants during this 24 hour event. We catered for dinner, supper, breakfast and lunch, providing participants with nutritious meals throughout the duration of the marathon.

Boasting a long list of 300 over cars, the Wan Bao Treasure Hunt took place on an early Sunday morning. Participants were given a list of clues that indicated checkpoints around Singapore. At See Hoy Chan's checkpoint, participants had to find out which country Heavenly Brown Rice is from, and whether it is a long grain or short grain rice. (Answer: Thailand, and Long Grain rice) Each car also received a pack of 2.5kg Heavenly Brown Rice and our newsletter, The Full Scoop.

Grandparents' Day was celebrated at the Civil Service Club and See Hoy Chan was proud to have sponsored 100 packs of Heavenly Brown Rice as part of the goodie bag. This lunch honours elderly family members who have strived to inculcate family values and traditions, and was held at Tessensohn clubhouse's Qian Xi Restaurent.

Over the 4 months product launch of Kosé's new product, Beaute De Kosé Moisture Skin Repair, 2,000 packs of 1kg Heavenly rice forms part of the gift pack.