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- Founder Dato Teo Hang Sam sets up egg business in Central Market, Kuala Lumpur with sons, Soo Chuan, Soo Cheng and Soo Pin
- Focuses on supplying eggs to army camps and hotels after WWII
- Incorporates See Hoy Chan in Kuala Lumpur, Malaya, trading in produce such as rubber, copra, maize and pulses
- Opens Singapore Branch office at Cecil Street when KL business expands to other commodities including sugar, animal feed and rice
- Begins importing rice from Thailand
- Moves from Cecil Street to present location at Carpenter Street
- Expands domestic trade overseas to international customers, in tandem with Singapore's vibrant entreport trade
- Signs largest contract with Burmese partners to become largest rice exporter from Burma to third world countries
- Sets up a joint venture with the Singapore government and other local entrepreneurs to set up The Sugar Industries of Singapore (SIS)
- Imports quality fragrant rice from Soon Heng Lee such as Ang Sai See, Red Field as well as 100% white rice brand, Yellow Field
- Incorporates See Hoy Chan (S) Pte Ltd after Singapore gains independence in 1965
- Soon Hua Seng, a Thai rice supplier, approaches SHC for assistance in setting up its rice mill
- Starts importing well-known fragrant rice brands Red Carp, Red Kangaroo and Golden Jade Ring from Soon Hua Seng in 50 kg packs, rather than 100 kg packs
- Revolutionises 1 kg, 5 kg and 10 kg retail packs for rice after seeing the impact of supermarkets on Singaporean grocery buying habits (view more)
- Initiates business relationship with Chia Meng Group, well-known in Thailand for its Golden Phoenix brand
- Becomes See Hoy Chan (1988) Pte Ltd
- Continues to distribute 1 kg, 5 kg, 10 kg packs of Golden Phoenix rice in Singapore
- Launches HomeDirect, a free home delivery service that brings quality to your doorstep
- Launches Heavenly Grade A Thai Hom Mali Rice with roadshows held at Wheelock Place and Ngee Ann City in January 2003
- Expands Heavenly Rice family of products with Heavenly Brown Rice and Heavenly New Crop Rice
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